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NYS Association for Rural Health Appoints Liz Urbanski-Farrell as its First Employed Executive Director, Marking a New Era for Rural Health in New York

Historic Appointment Signals Enhanced Leadership and Commitment to Rural Health

(Albany, N.Y.) — The New York State Association for Rural Health (NYSARH) proudly announces the appointment of Liz Urbanski-Farrell, MBA, MS, as its first employed Executive Director. This landmark hiring marks a pivotal transition from a volunteer-driven organization to one poised for even greater impact under experienced leadership.

Liz Urbanski-Farrell brings a wealth of expertise in health care management, policy, and leadership, having earned dual master’s degrees in healthcare leadership and healthcare research and policy from Cornell University. Her diverse experience spans various roles where she has significantly contributed to health care initiatives and strategies, particularly within rural settings.

Mike Pease, President of the NYSARH Board, expressed his enthusiasm about the appointment, stating, “We are thrilled to welcome Liz to NYSARH. Her deep expertise and passion for rural health will undoubtedly invigorate our organization. Liz’s leadership is exactly what we need to advance our mission and enhance our advocacy and educational efforts across New York”.

Liz Urbanski-Farrell commented on her new role, saying, “I am honored to join NYSARH and deeply respect the mission that has guided its remarkable work thus far. I am eager to begin a listening tour to connect with our members and partners, and to further our mission of improving rural health across the state.”

The appointment has been met with praise and anticipation from industry leaders. Alan Morgan, MPA, the Chief Executive Officer of The National Rural Health Association (NRHA) said, “I am delighted to congratulate Liz Urbanski-Farrell on her new role as Executive Director of the New York State Association for Rural Health. Liz brings a wealth of expertise and a deep passion for improving rural health that will undoubtedly drive NYSARH to new heights. Her leadership will be instrumental in fostering sustainable health advancements for rural communities across New York, and I look forward to the impactful work she will lead.” Sarah Ravenhall, Executive Director of the NYS Association of County Health Officials, added, “Liz’s leadership marks a significant step for NYSARH. We look forward to seeing how her innovative approaches will advance rural health initiatives and are eager to continue our collaboration with NYSARH.”

Liz Urbanski-Farrell will begin her role immediately and is reachable at liz@nysarh.org and 716-228-2884.

About the New York State Association for Rural Health. The New York State Association for Rural Health (NYSARH) is a member-driven 501c.3 founded in 2004 to uniquely bridge the gaps between care, community, and policy. NYSARH is more than advocates; they are partners in progress, educators, and a support system, deeply attuned to the voices of our diverse members. NYSARH’s holistic approach ensures that every dimension of rural health is addressed, making it the essential ally for anyone committed to fostering sustainable rural well-being. www.nysarh.org.

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